Case Studies Archive - Entour

Regulated Market Leader in U.S. (single state)

kier_bushmarketing — Fri, 13 Oct 2023 19:34:31 +0000

Top-5 Pacific Northwest company, PN1, has incorporated Entour into their market-leading brand of vape products for over eight years. Based upon repeat sales data, PN1 has observed strong customer loyalty in a cannabis vape market segment known for fickle consumers and has been a steady Entour partner for many sales cycles.

In the early years, PN1 evaluated the gamut of terpene offerings available as part of their due-diligence process. PN1 assessed manufacturing consistency, device operability and customer enjoyment using a variety of terpene and flavor offerings. PN1 even conducted focus group and market pilot tests to evaluate the effect of switching-in different terpenes while keeping everything else the same, namely product branding and packaging. PN1 was hoping they might achieve the same strong customers response by using low-cost terpene alternatives in lieu of Entour. Their results convinced them that Entour premium blends lead to premium results.

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Regulated Market Leader in Canada

kier_bushmarketing — Fri, 13 Oct 2023 19:34:20 +0000

A Western province company, WC1, worked with Entour from the outset. WC1 had done their homework and understood that Entour offered market-differentiating product potential. Upon trialing many different formulations and flavors, WC1 was blown-away by the difference in flavor and aroma offered by Entour. Their conclusion: the complexity of the blends clearly mattered to their focus groups palate.

WC1 was faced with a stringent regulator in Health Canada (HC) that expected to see key documentation about additives. Before launching their brand, WC1 had to achieve approval from HC demonstrating that their products did not contain anything harmful or otherwise prohibited by regulation. Entour’s regulatory expertise and documentation helped expedite the process as HC was familiar with the quality of Entour’s offerings. WC1 launched into the top spots of single-unit, vapor product sales in multiple provinces and has not looked back.

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Native American Tribe

kier_bushmarketing — Fri, 13 Oct 2023 19:34:06 +0000

A sizable Native American nation, NA1, decided to expand their cannabis operations beyond medical and adult-use retail. To launch a manufacturing division, NA1 decided to first introduce a new brand of cannabis vapor products. They wanted to create compelling products that consumers would purchase again and again, but also needed an ingredient partner that could supply products that were unimpeachable from a regulatory compliance perspective. Since their business was governed by state compacts, they required the highest quality standards, quality assurance, and documentation.

Furthermore, NA1 did not want their product line to be shackled to any one growing area or to be inconsistent due to plant variability. NA1 wanted to provide a consistent product and consumer experience wherever the brand was found in collaboration with partner Native American nations around the country and the world. Entour helped NA1 achieve all of their competing goals so they could operationalize their vision.

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Multi-State Operation

kier_bushmarketing — Fri, 13 Oct 2023 19:33:51 +0000

A well-known multistate brand, MS1, fire-tested their vape line containing Entour products in two of the most challenging competitive adult-use cannabis markets. Like other long-term Entour partners, MS1 evaluated many other terpene offerings before deciding to use Entour as an exclusive supplier of their terpene blends. In fact, at Entour we encouraged them to do this. We are so confident in the quality and game-changing nature of our products that we want all of our customers and partners to do the same. Take the Entour challenge and taste for yourself.

When MS1 had continued success and decided to enter new state marketplaces, Entour worked with the regulators in the new states side-by-side with MS1 to satisfy their stringent requirements. For one particularly persnickety state, Entour created custom blends for MS1 to satisfy the regulators and to ensure 100% compliance. MS1 did not want to take any unnecessary regulatory chances with the success of their business. MS1 has now expanded their relationship with Entour to include custom and exclusive flavor blends created just for them. MS1 believes that by deploying a taste and smell that nobody else can access, they will help ensure the future success of their brand.

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